Search Engine Optimization (SEO) is a critical component in today’s overall digital marketing mix. However, SEO marketing is a highly competitive space as many companies compete with one another over the same key search terms for their industry, products, and services. If, for example, your company sells car audio equipment and products online, a good search term would be “car audio systems.” The problem is that your competition is most likely working hard to optimize that same term for their business.
While optimizing key search terms is one aspect of the SEO process, we work to develop a comprehensive SEO strategy that includes building back-links, SEO press releases, content development, blogging, and additional back-end tactics that improve your overall rankings (Note: we only use White Hat SEO tactics that are approved by all search engines).
Our client, Chelsea Manor Intimates, is in a highly competitive industry when it comes to SEO rankings. Their direct and indirect competition (which includes Victoria’s Secret and Fredricks of Hollywood) all try hard to optimize any search term with the word “lingerie”.
We used a number of effective SEO tactics to help them rank high on one of the most coveted search terms for their industry “fashion lingerie.” Shown below is Google’s search results for the term “fashion lingerie” showing Chelsea Manor Intimates on the 1st page of the results and in the 4th position on the page.
According to Google Analytic, Chelsea Manor Intimates receives approximately 300 to 350 visitors each month from this particular search result.
Chelsea Manor Intimates
Search Term: Fashion Lingerie
Google Page Rank: 1
Google Page Position: 4
Image may be NSFW.
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Our client AIRO Industries Company is in the business of aircraft interior design, repair, and overhaul. They are a B2B company who’s impressive list of customers include Boeing, Airbus, and CIT Financial (the world’s largest aircraft leasing company). Our SEO efforts for AIRO Industries resulted in the company’s acquisition of Hawaiian Airlines as a new client. Hawaiian Airlines had conducted an online search to find a company specifically located on the west Coast of the USA to help them overhaul and replace seats for 3 of their Boeing 767-300 airplanes. Shown below is Google’s search results for the term “Aircraft Interior Repair” showing AIRO Industries on the 1st page of the results and in the 2nd and 4th position on the page.
AIRO Industries Company
Search Term: Aircraft Interior Repair
Google Page Rank: 1
Google Page Position: 2 and 4
Image may be NSFW.
Clik here to view.
You’ll notice that AIRO Industries is ranking in the 2nd and 4th positions on the 1st page of Google’s search results. The 4th position result is the company’s Facebook page which not only gives AIRO Industries additional exposure on the page, but also pushed their competition lower, thereby giving AIRO Industries a competitive advantage for this particular search term.
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